LIVING., London wellness membership · powered by SMOOV

A London wellness membership

Stop guessing what your body needs.
We'll build the protocol.

LIVING. is a personalised wellness membership. We test your blood and your genetics, sync your wearables, then design twelve functional drinks a month for the body you actually have, made by SMOOV at Harvey Nichols, poured at the bar or delivered anywhere in the UK.

£149.90/ month

billed annually · £1,799/year

Join with PayPal → Instant · no signup form
Join with card → Stripe · full intake
Talk to a LIVING. host, 15 minutes, no pressure →

Includes: Healf Bloods (£90) · The Ultimate Human Genetic Test (£400) · 144 functional drinks/year · Partner discount stack worth £600+

As seen in · stocked at

What it is

What LIVING.
actually is.

LIVING. combines a blood test, a genetic test, and your wearable data to build a wellness protocol that's specifically yours. Each month, SMOOV at Harvey Nichols makes the twelve functional drinks your protocol calls for, poured for you at the bar, or delivered anywhere in the UK.

September: an afternoon at Estelle Manor. The first time LIVING. members meet in one room.

It's the layer between "I know I should be healthier" and "here's what to actually do about it today." Test what matters. Read your body. Drink what supports it. Simple, warm, and translated into daily practice.

SMOOV functional drinks lined up on a stone counter at Harvey Nichols
SMOOV · Harvey Nichols
01
LIVING. is the platform.

The membership, the tests, the wearable data, the protocol. Everything that reads your body and translates it into a monthly plan.

Membership · protocol · data
02
SMOOV is where it's made.

Your twelve drinks a month are built to your protocol at SMOOV inside Harvey Nichols, poured at the bar, or sent to you fortnightly across the UK.

Made at Harvey Nichols
03
The bar is where members meet.

Members afternoons, quarterly gatherings, and an afternoon at Estelle Manor in September. A room that keeps getting smaller.

Estelle Manor · September 2026

How it works

How your protocol gets built.

01

Blood test and genetic test, the foundation of your protocol.

A 38-marker home blood test with Healf plus the Ultimate Human genetic panel. Together they tell us how your body actually runs, and how your drinks should be built.

  • Hormones, metabolic, inflammation, vitamins
  • Nutrition, recovery, sleep and longevity markers
  • Home kits · reviewed by a Healf practitioner

£490 value · included with membership.

Healf home blood test kit on a linen surface
Healf Bloods · 38 markers
Ultimate Human genetic test kit
Ultimate Human · genetic panel
02

Twelve functional drinks a month, made for you.

Twelve drinks a month, made for your protocol by SMOOV at Harvey Nichols. Each one built to do a specific job, recovery, focus, glow, energy, sleep, immune, gut.

Members get the full SMOOV menu, including featured collaboration drinks like The Ultimate Human Smoothie.

Prefer to stay in? Every fortnight SMOOV sends a pack to your door, the same experience as the Knightsbridge bar, in your kitchen.

Seven SMOOV cans in mid-air, one for each day of the week
Made at SMOOV at Harvey Nichols · twelve drinks a month

The LIVING. app

A daily touchpoint from your wearable.

The daily data on your wearable connects directly to the LIVING. app. WHOOP, Oura and Apple Health, in one view, every morning.

LIVING. app home screen, today's signal, drinks, and kit status
Home · Today's signal
In the LIVING. app A daily touchpoint
WHOOP
Not connected
Oura
Not connected
Recovery
72%
Sleep
7.4h
HRV
58ms
Resting HR
54bpm

Ready?

Ready to stop guessing?

£149.90/month, billed annually · Includes £490 of tests

Join with PayPal → Instant · no signup form
Join with card → Stripe · full intake
Or talk to a LIVING. host, 15 minutes, no pressure →

The maths

What £149.90 a month actually gets you.

If you bought this stack separately:

Component
Buy separately
Included
Healf Bloods (38-marker home blood test)
£90
The Ultimate Human Genetic Test
£400
SMOOV drinks × 144/year, matched to your protocol
£2,016
Wearable-integrated wellness app
£180/yr
Partner discount stack (Healf 20%, Ultimate Human 50%)
£600+
Members-only afternoons, Estelle Manor Sept, plus quarterly
£250/event
Total value
£3,886+
£1,799
Chloe and Munir, founders of LIVING.

The two of us

Chloe healed from the inside out. Munir learned how to switch off. Between us, that's the whole picture, because feeling good isn't one fix, it's a weekly habit that looks after all of you.

Two founders. Two different bodies. Two honest notes below.

A note from Chloe, co-founder

Growing up, food was medicine. We ate what was in season, moved without thinking about it, and rested properly. Health was a byproduct of how we lived, not a project you worked on.

For years I put band-aids on everything, until one day my body had enough. I lost my period. My skin broke out in ways I didn't recognise, and I was eventually told it was PCOS. What nobody said out loud was that so much of it traced back to inflammation, quietly running in the background, shaping my hormones, my energy, my face in the mirror.

I didn't want to silence it with another prescription. I wanted to understand it. So I went back to what I already knew: real food, anti-inflammatory ingredients, and consistency. Not a 30-day cleanse. A weekly habit I could actually keep. Slowly, my cycle came back. My skin calmed. I felt like myself again, not fixed, but healed from the inside out.

That's why I built LIVING. Because healing shouldn't require a shelf of supplements or a small fortune. It should be something you drink, on repeat, every week, nourishing you toward balance instead of forcing it. Simple, warm, and rooted in the way I was raised.

I still know every member by name. That's the whole point of this first chapter, helping others heal holistically, the same way I did, one week at a time.

— Chloe

A note from Munir, co-founder

My problem wasn't food, it was stopping. I couldn't switch off. My mind ran late into the night, sleep came in broken pieces, and I'd wake up already behind. I told myself it was just the cost of building something. But running on empty isn't ambition, it's a slow leak, and eventually it catches up with your body, your focus, everything.

What changed wasn't a gadget or a tracker telling me what I already knew. It was rhythm. Small, repeatable habits that helped my nervous system come down at the end of the day, the right ingredients, the right timing, done consistently instead of perfectly. Sleep stopped being something I chased and became something I could count on again.

That's my half of LIVING. Chloe healed from the inside out; I learned how to switch off. Between us, that's the whole picture, because feeling good isn't one fix, it's a weekly habit that looks after all of you.

— Munir

Chloe & Munir personally review every membership within 48 hours of joining.

Partnered with

Find us

SMOOV at Harvey Nichols.

4th Floor, Harvey Nichols109–125 Knightsbridge
London SW1X 7RJ

Members collect their LIVING. drinks here. Non-members can walk up to the SMOOV bar and buy any drink on the menu.

Nearest tube: Knightsbridge (Piccadilly line, 2 min walk).

Get directions →

Every ingredient, cited. Every protocol, personal.

Join with PayPal → Instant · no signup form
Join with card → Stripe · full intake

Questions

The honest answers.

What's actually in a LIVING. drink?
Every drink is a functional formulation built from real ingredients, fruits, superfoods, adaptogens, protein sources, and clinically-dosed active ingredients. No powders pretending to be food. Full ingredient breakdowns for every drink live in your member app once you join. Every drink is made by SMOOV at Harvey Nichols to your protocol.
How does the personalisation work?
Your Healf Bloods test shows what your body is short of, right now. Your genetic test shows how your body handles nutrients, recovery, and stress long-term. We combine those with your wearable data (WHOOP, Oura, Apple Health) to build a protocol that's yours, and update it as your data changes.
What if I'm not in London?
Every fortnight, SMOOV sends you a pack with everything you need to have the same experience at home as you would at the SMOOV bar in Harvey Nichols (six drinks per delivery). UK delivery included. The bar is a bonus if you're nearby, not a requirement.
Can I cancel?
Annual membership. You can cancel any time before your renewal date. Renewal terms are shared in writing before your first anniversary and can be discussed with our team at any point, email hello@smoovuk.com.
When do I get my first drink?
Your first drinks arrive within 7 days of your blood test being sent to the lab.
What if I don't have a WHOOP or Oura?
The membership works fully without a wearable, your blood and genetic data are the foundation. Wearable integration adds a daily signal on top. Members get 20% off WHOOP and Oura through us if you'd like one.

Come home to your body

This is the layer no one else is operating.

Not another app. Not another supplement. Not another tracker. LIVING. is the personal wellness protocol that reads your biology and tells you what to actually do, every day.

The first months matter most. Join while we're still small enough that Chloe & Munir know every member by name.

Join with PayPal · £149.90/mo → Instant · no signup form
Join with card · £149.90/mo → Stripe · full intake
Or talk to a LIVING. host, 15 minutes, no pressure →
£149.90 / month (billed annually) London wellness membership
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