A two-time Olympic medallist, training in West London.
Europe's First Wellness Charter™ · 500 Seats · Closing Once
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The Founding 500 · SMOOV × Healf
You're not joining a waitlist. You're founding the membership Europe doesn't have yet.
Personalised by your biology. Refined across 110+ locations globally. Expanding across Europe through 2026 and 2027. Held by five hundred founders, in the order they joined. After five hundred, it is sealed.
Founder's rate, held for life · First wave closes 1 JuneWhat this is
Five hundred founders. One home. No second wave.
Europe has gyms. Europe has supplement brands. Europe has biomarker labs. What Europe doesn't have is an operator running them as one membership — retail-grade, personalised, owned across cities.
Built with Healf. Refined with Brecka's protocol team. Operating across 110+ locations globally. Expanding across Europe through 2026 and 2027.
SMOOV is the operator. Two London locations today — Victoria and Knightsbridge — with Mayfair opening soon. Then Milan, Paris, Munich, Berlin, Zurich, Geneva.
The SMOOVs themselves are formulated in Brazil and held in Europe — frozen, pre-portioned, in your London freezer the day after the truck lands. Nothing any London juice bar serves.
The Founding 500 is the cohort that founds before the building goes up. Numbered 001 to 500, in the order founders join. After 500, the standard membership opens from £199 a month. The numbered cards stop. The wall is sealed. The founder's rate is held only for the founders.
As seen at
Harvey Nichols
Healf
Ultimate Human
FORM Nutrition
HigherDose
Hot Pod Yoga
Who's already founded
You'd want to be in the room.
The founding cohort will include — a sample, in their own words, lightly anonymised until launch.
A partner at a top-three London private equity firm.
The founder of a Healf-stocked recovery brand.
The CEO of a Mayfair longevity clinic.
A retired England international, now in nutrition.
The head of brand at a global luxury house.
Two early clients of Brecka's protocol.
The author of a 2025 Sunday Times bestseller.
Most of the rooms in London that matter, you don't get into by paying. This one you can.
The Founder Protocol
Off-menu. On purpose.
A Healf Zone panel reads your biology. A SMOOV nutritionist reads the panel. The Founder Protocol on your card each week is written from your data — energy, hormones, recovery, inflammation. Nothing on the standard menu. Nothing off the shelf.
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01 · Test
The Healf Zone test
Arrives within seven days. Forty biomarkers across energy, recovery, hormones, inflammation, and micronutrients. Completed at home, returned by post. Results in five to ten days.
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02 · Protocol
Your Founder Protocol
Written by our nutritionist within seventy-two hours of your results. Four SMOOVs a week, each chosen for what your data is asking for. Updated when you retest.
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03 · Practice
Twelve SMOOVs a month
At any of our locations. Counter staff see your Founder Protocol when you walk in. You retest twice a year. The protocol moves with the data.
The membership, in your pocket
Three companions. One ritual.
A numbered pass that travels with you. A Founder Protocol that updates with every retest. WHOOP, Oura and Apple Health feeding the next read. All in one place, all in your name.
The cardFounding 500, in your wallet.
TodayProtocol, wearables, next event.
The roomFounder events & Operator Series.
What founders receive
Numbered. Sealed. Hand-delivered.
Inside: your founder card, milled in stainless steel, numbered in the order you joined. Your Healf Zone biomarker envelope. A handwritten letter from the house. A folded cloth pouch.
The card is yours forever. We never reissue. We never replace. SMOOV · 001 is one person. SMOOV · 500 is one person. After that, the cards stop being made.
Permanent
Five things only founders get. Held for life.
Plus everything that runs the protocol — twelve SMOOVs a month, the Healf Zone test, the partner stack, every city we open.
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01
The numbered card
SMOOV · 001 through SMOOV · 500. Milled steel. Numbered in joining order. Never reissued.
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02
The wall at HX26
Every founder's name laser-cut into raw brass at 180 Studios, June 2026. Permanent. Visible to every visitor of the most-attended wellness summit in Europe this year.
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03
The founder's rate
£1,799 a year, held for as long as you stay a founder. When the standard tier opens from £199 a month, you stay where you started.
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04
The Members-Only Line
A range developed for the founding cohort only. Launching at HX26 in June. Never sold to standard members.
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05
The annual founders' dinner
By invitation. London. Small-group rotation across the cohort. Once a year, for the lifetime of the membership.
Also included. Twelve SMOOVs a month, at any of our locations. Founder rates with Healf, Ultimate Human, FORM, HigherDose, kept for life. Travels with you to every city we open. After the founding cohort closes, the Healf Zone biomarker test is no longer included with new memberships — founders retain a 20% Healf discount on retests for life.
Room or home
In the room. Or on your doorstep.
At the counter
The Founder Protocol runs at the SMOOV counter. For founders who live in London or near a SMOOV, twelve SMOOVs a month is how the protocol runs.
Counter staff see your Founder Protocol when you walk in. The SMOOVs you receive are the ones written for your biology that week.
At home
For founders who can't visit weekly — regional, travelling, or based outside London — the protocol comes to you. A fortnightly box of frozen pre-portioned packs, formulated in Brazil and held in Europe, matched to your data, ships from our UK warehouse to your door.
Eight packs per box. Each contains the fruit, the protocol-specific supplements, and the instructions for that week. You add liquid and blend.
United Kingdom delivery only at this stage · European fulfilment opens with our 2026 expansionSame protocol. Same card. Same wall. Same dinner. The room you can't always be in still remembers your number.
Membership terms
Who it's for. Who it isn't.
Membership suits you if
You take your biology seriously.
You already know your HRV.
You don't ask what's in it. You ask what it's for.
You'd rather be told than asked.
You understand why the list closes at five hundred.
It doesn't if
You're shopping for a smoothie.
You want the menu on the wall.
You want to negotiate the protocol.
Worth being precise about
What founders would pay anyway.
| Healf Zone biomarker test (twice yearly) | £600 |
| 144 SMOOVs at average £14 | £2,016 |
| Quarterly tastings, founders' dinner | not sold separately |
| Partner stack (Healf, Ultimate Human, FORM, HigherDose) | ~£500/year |
| Comparable spend | £3,100+ |
| Founder's rate | £1,799 |
Founders hold this rate for life. Standard membership opens from £2,388 a year once the cohort closes.
110+ Locations Globally
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Biomarker Testing by Healf
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Operator Series with Ultimate Human
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Brazilian-Formulated, European-Fulfilled
0 / 500
Seats. We do not reopen the list.
When the cohort fills, the numbered cards stop. The wall is sealed.
The rate is held only for the founders. The standard membership opens from £199 a month — and Europe's wellness membership starts running without you in it.
Claim your seat — £1,799 / year →Cancel anytime · The card stays yours · The number is permanent