1. The agreement
These Terms of Service form a binding agreement between you and Smoov Shakes UK Limited ("Smoov", "we", "us"), a company registered in England and Wales under company number 15041314, registered office at Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE. By signing up for The Founding 500 membership, you agree to these Terms in full. If you do not agree, please do not sign up.
Questions: people@smoovuk.com.
2. The membership
The Founding 500 is a closed membership of up to 500 people. Membership is granted on payment of the annual fee and is subject to availability. Smoov reserves the right to refuse membership at its discretion.
Your membership entitles you to:
- Personalised smoothie protocols generated from your wearable data, biomarker data (if shared), and stated goals
- Access to the member dashboard, journal, and partner perks
- Invitation to Founding 500 events and selected partner experiences
- Discounted pricing on retail Smoov product when launched
Member benefits may evolve over time. We will not materially reduce benefits during a paid term without offering you a pro-rata refund.
3. Pricing, payment and renewal
The current annual membership fee is shown on the sign-up page and is charged in GBP at the time of joining. The fee renews annually unless cancelled. Payment is processed by Stripe. By subscribing, you authorise Smoov to charge your nominated payment method for the annual renewal.
We will email you a renewal reminder at least 14 days before each renewal date. You can cancel renewal at any time from the dashboard or by emailing people@smoovuk.com.
4. Your right to cancel — 14-day cooling-off period
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel your membership within 14 calendar days of joining, without giving any reason, and receive a full refund.
How to exercise your cancellation right
To exercise your right to cancel within 14 days, you must inform us of your decision before the 14-day period expires by a clear written statement. You can do this by:
- Emailing people@smoovuk.com with the subject line "Cancel my membership — cooling-off period"
- Or completing the Model Cancellation Form below and emailing it to us
We will issue your refund using the same payment method you used for the original transaction, within 14 days of receiving your cancellation, with no fees for cancelling.
Model Cancellation Form (per Schedule 3, Part B of the Regulations)
To: Smoov Shakes UK Limited, Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE — people@smoovuk.com
I hereby give notice that I cancel my contract for the supply of the following service:
The Founding 500 membership
Ordered on: ______________________________
Name of consumer: ______________________________
Address of consumer: ______________________________
Signature of consumer (only if this form is notified on paper): ______________________________
Date: ______________________________
After the 14-day cooling-off period
After 14 days, membership fees are non-refundable except where required by law or agreed in writing on a case-by-case basis. You may still cancel future renewals at any time.
Early termination by us
If we terminate your membership for reasons other than a breach by you, we will refund the unused portion pro rata.
5. Wearable connections
You may optionally connect a wearable device (WHOOP, Oura, and others as added) to enable personalised recommendations. Your use of those wearable services is governed by the wearable provider's own terms of service.
Smoov uses your wearable data only to generate recommendations for you. See our Privacy Policy for the full data-handling terms.
You may disconnect your wearable at any time from the dashboard. On disconnect we revoke our access at the wearable provider (where the provider supports revocation) and delete cached data within 24 hours.
6. Health disclaimer — please read
The recommendations Smoov provides are for general wellness purposes only. They are NOT medical advice, do NOT constitute a medical diagnosis or treatment, and must NOT be used to manage any medical condition.
Always consult a qualified healthcare professional before changing your diet, supplement regime, or exercise routine — especially if you are pregnant, nursing, taking medication, or have an existing health condition. If you experience any adverse symptoms, stop using the recommendations and consult a registered medical practitioner immediately.
Smoov is not a registered medical device, is not regulated by the Medicines and Healthcare products Regulatory Agency (MHRA), and is not liable for any decision you make in reliance on its recommendations.
7. Acceptable use
You agree not to:
- Share your account login with anyone else
- Resell, sublicense, or transfer your membership
- Attempt to circumvent rate limits, security controls, or any technical restriction
- Reverse-engineer, automate access to, or otherwise abuse the service
- Upload or transmit unlawful, harassing, or harmful content
- Use the service for any commercial purpose other than personal membership benefit
We may suspend or terminate your membership for breach. Where the breach is curable, we will give you a chance to remedy it first.
8. Intellectual property
All content on the platform — including the brand, design, recommendations, and software — is owned by or licensed to Smoov. You receive a personal, non-exclusive, non-transferable licence to use it for the duration of your membership.
You retain ownership of any data you submit (e.g. journal entries). By submitting it, you grant us a licence to store and process it as needed to deliver the service.
9. Liability
Nothing in these Terms limits our liability for fraud, death or personal injury caused by our negligence, breach of statutory rights you have as a consumer that cannot be excluded under UK law, or any other liability that cannot be excluded under UK law.
Subject to that, our total liability to you in connection with the membership is limited to the amount you have paid Smoov in the 12 months preceding the event giving rise to the claim. We are not liable for indirect or consequential losses, loss of profit, business interruption, or loss of data.
10. Privacy
We process your personal data in accordance with our Privacy Policy, which forms part of these Terms. By accepting these Terms you acknowledge that you have read the Privacy Policy.
11. Changes to the service or these Terms
We may update these Terms from time to time. The version number and last-updated date are shown at the top. If a change materially affects your rights, we will email you at least 30 days before it takes effect, and you will have the right to cancel your membership and receive a pro-rata refund.
12. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the English courts, except where consumer law gives you the right to bring proceedings in your country of residence.
13. Dispute resolution and ADR
If you have a complaint, please contact people@smoovuk.com first. We aim to acknowledge any complaint within two working days and resolve it within 30 days.
Smoov is not currently registered with an Alternative Dispute Resolution (ADR) provider approved under the Alternative Dispute Resolution for Consumer Disputes (Competent Authorities and Information) Regulations 2015. As a UK consumer, you are nevertheless free to approach an ADR scheme of your choice — for example the Centre for Effective Dispute Resolution (CEDR) at cedr.com — and we will engage in good faith. Nothing in this clause prejudices your right to bring legal proceedings.
14. Contact
Smoov Shakes UK Limited
Company number 15041314
Registered office: Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE
people@smoovuk.com