Terms of Service.

1. Who we are

Smoov Shakes UK Limited is a company registered in England and Wales under company number 14918686. Our registered office is in London. We trade as SMOOV Living. You can reach us at people@smoovuk.com.

In these terms, "we", "us", and "our" refer to Smoov Shakes UK Limited. "You", "your", and "member" refer to the natural person who applies for and pays for a membership.

2. What SMOOV Living is

SMOOV Living is a one-year membership, capped at 500 founding members. Your membership includes:

1. One Healf Zone blood biomarker test per year, either posted to you or collected at HX26 in London.
2. A personal protocol written from your biomarker results, your wearable data, and the goals you state in the iOS app, delivered and updated inside the app.
3. Ongoing access to the SMOOV Living iOS app, including dashboards, journal, and wearable connections to Whoop, Oura, Apple Health, and Garmin via the Terra platform.
4. Any partner perks, events, or drops we announce during your membership year.

The Healf Zone test is provided by Healf Limited as a separate medical and diagnostic service. We do not provide medical advice. Your protocol is a wellness recommendation, not a diagnosis or a course of treatment.

3. Eligibility

To apply, you must:

• Be 18 years of age or over.
• Be resident in the United Kingdom, or in another country we serve at the time of your application.
• Be capable of entering into a legally binding contract.
• Not be currently pregnant if you intend to follow nutrition or supplement recommendations — or you accept that your protocol will exclude such recommendations until you tell us otherwise.

By applying, you confirm that the personal and health information you give us is accurate and up to date.

4. Application and acceptance

Completing the join form and paying the membership fee is an offer to enter into this agreement on these terms. We accept your offer when we charge your card and issue your member number (SMOOV-XXX), at which point the contract between you and us begins.

You receive a confirmation email containing your member number immediately on joining.

5. Membership fee

We offer two membership tiers. The tier you selected at checkout is shown on your receipt and in your member record.

Founding 500 · £1,799 per year. Inclusive of UK VAT where applicable. Charged in full when you join, and again on each annual renewal date. Includes everything listed in section 2 (app access, twelve smoovs a month, member access, Healf Zone bloods, and the Ultimate Human genetic test). As a member of the Founding 500 cohort, this rate is held for life and applies on every renewal for as long as your membership remains continuously active. If your membership lapses and you re-join later, you re-join at the then-current rate.

Smoov Living Monthly · £189 per month, six-month minimum. Inclusive of UK VAT where applicable. Charged on your join date and again every month thereafter. Includes everything listed in section 2 (app access, twelve smoovs a month, member access, Healf Zone bloods, and the Ultimate Human genetic test). By joining the monthly tier you commit to a minimum of six monthly payments (£1,134 in total); cancellations requested during the minimum term take effect at the end of the sixth month.

6. Cooling-off period (your right to cancel)

Under the UK Consumer Contracts Regulations 2013, you have 14 days from the date you join to cancel for any reason and receive a full refund — except for any service we have already begun supplying with your prior agreement.

If we have already shipped your Healf Zone test kit, or you have already collected it at HX26, we will deduct the cost of the test (£260) from your refund.

To cancel within this period, write to people@smoovuk.com with your member number. We will process your refund within 14 days of receiving your cancellation.

7. Renewals and cancellation

Founding 500. Your membership renews automatically each year on the anniversary of your join date, with the same payment method, at the Founding rate of £1,799. We will email you a renewal reminder at least 30 days before each renewal date. You may cancel renewal at any time by writing to people@smoovuk.com with your member number. If you cancel before a renewal date, you keep your member benefits until the end of your current paid year and are not charged again. Once you cancel, your Founding rate is no longer held — if you re-join later, you re-join at the then-current rate.

Smoov Living Monthly. Your membership renews automatically each month on the anniversary of your join date, with the same payment method, at £189 per month, until cancelled. You commit to a minimum of six monthly payments at sign-up. After the six-month minimum has been paid, you may cancel at any time by writing to people@smoovuk.com with your member number; cancellation takes effect at the end of the month already paid for. Cancellations requested during the six-month minimum take effect at the end of the sixth month and the remaining monthly payments remain due.

On cancellation, your app access is paused at the end of the period already paid for. Your data is kept in line with the Privacy Policy.

8. Refunds outside the cooling-off period

Generally, no refund is available outside the cooling-off period, as we will have provided the service. We may, at our discretion, refund part of the fee where we have failed to deliver a material part of the membership — for example, if we fail to ship your test within the agreed window and you have not collected it at HX26.

Nothing in this section affects your statutory rights under UK consumer law.

9. The Healf Zone test

The blood biomarker test is performed by Healf Limited, not by us. By accepting membership, you consent to your sample, your biomarker results, and your contact details being shared with Healf Limited for the purpose of performing the test and returning the results to us.

We pass those results into your protocol inside the app. The test is not a substitute for medical diagnosis. If a result falls outside reference ranges, we may suggest you speak with a clinician. That suggestion is not a referral and not medical advice.

10. Your protocol

Your protocol is a wellness recommendation built from your biomarkers, the data your connected wearables share, and the goals you state in the app. It is not personalised medical advice and is not a substitute for advice from a regulated healthcare professional.

Do not stop, start, or change any prescribed medication on the basis of your protocol. If you are under the care of a clinician, follow their advice. If you are unsure about anything in your protocol, speak with your GP or specialist.

11. Wearables and connected services

When you connect Whoop, Oura, Apple Health, Garmin, or other supported devices via the Terra platform, you authorise Terra to share that device data with us for the purpose of building and updating your protocol.

You can disconnect any wearable at any time inside the app. From that point, we receive no new data from that device. Data already received is kept in line with the Privacy Policy.

12. App access and acceptable use

You receive one personal, non-transferable account. You may use the app on devices you own or control. You agree that you will not:

• Share your sign-in link or account credentials with anyone else.
• Attempt to access, extract, or copy data belonging to another member.
• Reverse-engineer, decompile, or otherwise attempt to extract source code from the app or its APIs.
• Use the app to harass or harm other members, our team, or anyone else.
• Upload or transmit material that is unlawful, defamatory, or that infringes someone else's intellectual property rights.

We may suspend your account immediately and without notice if you breach this section.

13. HX26 and events

Attendance at HX26 or any future SMOOV Living event is at your own risk. You agree to comply with the venue's house rules and any instructions from our team or event staff. We may refuse entry to anyone whose conduct we reasonably consider unsafe or inappropriate, with no obligation to refund any portion of the membership fee.

14. Intellectual property

All copy, brand marks (SMOOV, SMOOV Living, the wordmark, the wave motif), software, app interfaces, and protocol templates are owned by us or licensed to us. You receive a limited, personal, revocable licence to use the app and its content for the duration of your active membership.

You may not copy, redistribute, sublicense, or commercialise any part of the app, its content, or your protocol templates.

15. Your data

Your personal and health data is handled under the Privacy Policy. Your biomarker and wearable data is "special category" health data under UK GDPR. We rely on your explicit consent to process it for the purpose of delivering your protocol.

You can withdraw that consent at any time by writing to privacy@smoovuk.com. On withdrawal, we will stop processing your health data and, on request, delete it — subject to any legal retention obligations.

16. Our liability

Nothing in this agreement limits or excludes liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any other matter that cannot lawfully be excluded or limited under UK law.

Subject to the above, our total aggregate liability to you in any contract year is limited to the fee you paid us for that year (£1,799).

We are not liable for: indirect or consequential loss; loss of profit, opportunity, or data not held by us; or loss caused by your wearable devices, your clinicians, third-party service providers (including Healf Limited, Terra, Apple, and Stripe), or by your own choices in following or not following your protocol.

17. Force majeure

If we cannot perform any part of the membership because of events beyond our reasonable control — including regulatory intervention, supply chain failure beyond our control, large-scale outage of a platform we depend on, war, pandemic, natural disaster, or industrial action — we are not in breach of this agreement.

We will notify you as soon as reasonably practicable once a force majeure event affects delivery. We will give you a pro-rata extension of your membership term or, where an extension is not practical, a partial refund. If the event persists for more than 60 days and prevents us from delivering a material part of the membership, you may cancel and receive a pro-rata refund for the remaining period (less the cost of any test already performed).

18. Changes to these terms

We may update these terms for legal, regulatory, or operational reasons. We will give you at least 14 days' notice by email before any material change takes effect.

If you do not accept the updated terms, you may cancel your membership and receive a pro-rata refund for the unused portion of your year — less, where applicable, the cost of the Healf Zone test if it has already been performed or dispatched.

19. Suspension and termination

We may suspend or terminate your membership immediately for: material breach of these terms; fraudulent payment or chargebacks raised without basis; abusive conduct towards our team or other members; or any behaviour that we reasonably believe puts other members or our team at risk.

Where we suspend your account pending investigation, your app access will be paused but your data retained. We will communicate the outcome of any investigation within 10 working days.

Where we terminate your membership without cause, we will refund the unused portion of your fee on a pro-rata basis. Where we terminate for cause as described above, no refund is due.

20. Governing law and disputes

These terms are governed by the laws of England and Wales. You and we both submit to the exclusive jurisdiction of the courts of England and Wales — except that, if your country of residence requires it under local law, you may bring proceedings in the courts of that country.

Before starting any formal proceedings, we ask that you contact us at people@smoovuk.com so we can try to resolve the matter directly. Most concerns can be resolved quickly and informally.

21. How to contact us

By email: people@smoovuk.com
By post: Smoov Shakes UK Limited, London, United Kingdom.

Company details are available on the Companies House public register under company number 14918686.

For data-specific queries — access requests, deletion, consent withdrawal — write to privacy@smoovuk.com. The Privacy Policy sets out your full rights and how we handle your data.