The founders
Two founders. One conviction.
SMOOV makes the SMOOVs. Healf reads the body. We've spent the last year writing the membership we'd want to belong to ourselves — capped at five hundred, held at the founder's rate, and built around what your own biology is asking for.
Claim your seat→Munir Khan · SMOOV
I didn't want to build another wellness brand. I wanted to build a small room of five hundred people who actually use it.
Founder, SMOOV London
Munir opened the first SMOOV in Knightsbridge in 2023. Founding 500 began as a question on the back of a receipt: what would a wellness membership look like if you stopped trying to scale it?
Healf
A protocol is only as honest as the data underneath it. We brought the lab. SMOOV brought the room.
Co-founders, Healf
Healf runs the Healf Zone biomarker test — a forty-marker home panel covering energy, recovery, hormones, inflammation, and micronutrients. The results sit underneath every protocol a SMOOV nutritionist writes for a Founding 500 member.
What we share
A wellness routine should be built from your own biology — not assumed from a category, and not sold to a million people.
SMOOV × Healf
Five hundred founders